THE MASSES

Making “Smirnoff” by Eli Stonberg

For my first commercial effort, I once again teamed up with Daedelus to create a party for Smirnoff’s new ‘Be There’ campaign.  Set to the blissful beats of “Fairweather Friends” we transformed a mundane downtown location into a unique pool party.  The weather in LA was scorching this summer so these truck pools provided relief from the heat. And as you will see, even our cameramen were able to join in on the fun.