In his follow-up to Book of James, director Matt Amato takes us on a journey to the nefarious border town of Juarez. In contrast to the hard-hitting percussive nature of ‘James’, Matt takes us on an epic head trip capturing the expansive, dreamy feel of the song.
On this journey, Matt, Jack Richardson, Grant Leuchtner and singer/songwriter Billy McCarthy took to the road as they ventured to the border town. Interstate 10 set the stage for a cast of characters who the team would eventually meet at truck stops, diners and dive-bars.
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With a beat so catchy you can’t help but stomp along, Ben Fee’s music video for The Lumineers’ single “Ho Hey” is sure to put a grin on your face. Shot with the help of fellow Masses director Elliott Sellers, “Ho Hey” follows the happy-go-lucky band and their friends as they bring an old building to life with their shouts, hoots, and hollers.
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Where to start? This production was, by far, the strangest and most intense production experience of my life.
When I first heard the track, for whatever reason, I instantly saw explosions. But I wanted to take that idea someplace new, beyond pyrotechnics, so it evolved to mean any extremely intense event. I started to make a list of mini-scenes that I thought illustrated this theme and would be exciting to watch.
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In an era where horror is too often associated with low-fi gore and cheap thrills, director Alistair Legrand’s skillfully executed new video for Mark Lanegan Band’s “The Gravedigger’s Song” reminds us that creepy can still be beautiful. Filled with eerie pans and sinister slow motion, it manages to bring us right into the somber passion that runs deep in every note.
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From the decrepit fossils of a payphone to the flick of a burning cigarette, “Colours” contains a spectrum of imagery that perfectly reflects the epic existentialism of the latest single from Australian artist Emma Hewitt. Directed by Elliott Sellers, the music video is exceptional for the way it manages to emphasize the poetic nature of the most ordinary of days. Filmed in Los Angeles, Arizona, and everywhere in between, it’s a beautiful effigy of Americana and the people who make this world worthwhile.
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December 18th at 7:00pm, The Masses will hold its annual end-of-the-year screening with a $10 entry, with all proceeds going toward Cinefamily. Several Masses directors will be screening their work from over the past year including: Eli Stonberg, Ben Kutsko, Raul B. Fernandez, Ben Fee, Matt Amato, Spencer Ockwell, A.P. Fischer, Chris Coats, Ariana Natale, Alex Pelly, Elliott Sellers, June Zandona, and Alistair Legrand.
The wide range of artists includes Alexander, Busdriver, Crystal Antlers, Data Romance, Sister Crayon and We Are Augustines.
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Between the confetti, the silly string, the capes, the sloths, the scavenger hunts, the bands, the shopping carts, the green screens, and of course the cameras everywhere, it’s probably safe to say that OMG! CAMERAS EVERYWHERE! was one of (if not THE) greatest week in all of music video history. But what, you may ask, made it so spectacular??
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On Ditch Plains beach in Montauk NY, director Matt Amato filmed newly-formed We Are Augustines (from remnants of band Pela) playing a midnight jam session around a flickering bonfire. This scene would later become a large part of “Book of James,” the first music video off the band’s debut album, Rise Ye Sunken Ships. The project is an epic and intimate portrait of a troubled soul based on lead singer Bill McCarthy’s brother James (for whom the song was also written). The deeply personal account of the song’s composition and creation is detailed on the We Are Augustines website.
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Let’s Go is a vocal and visual testament to the indelible moments that fill our lives; the people, places, and times that define our memories. Madi Diaz’s debut single is a soaring adventure ballad, which director Matt Amato pairs with vibrant snapshots of everyday life, from moments of reflection to the most magical of summer experiences.
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Well folks we’ve got some great news for you–the Masses Lab is expanding! The venture that began with a handful of young, promising directors has exploded into something more fantastic than we ever dreamed! In just a few months, the Lab is proving to be a colossal success. That’s why we couldn’t be more pleased to announce our first addition to the Lab–Elliott Sellers!
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