Director Elliott Sellers explores the fleetingness of life in his new video for “You & I” by the Crystal Fighters. This whimsical piece intercuts footage of a singing tree with artful shots of the band wandering through a serene landscape. The muted colors lend a relaxed air to the scene as the bird stoically watches the singing tree get cut down and taken to a sawmill.
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Reels are a tricky business and we wanted to make one that didn’t pull the wool over anyone’s eyes, but still delivered a knockout viewing experience. Focusing on the most recent work from our current roster of directors, each and every shot tells an intriguing story. Together, the shots create an explosive review of all the sound and vision that continues to drive The Masses.
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It’s been a great year, and we’ve been fortunate enough to work on some really exciting projects with some amazing people. As we look forward to the new year, we want to take a moment to say thank you to everyone with whom we’ve crossed paths this year. We consider it a privilege to do the work we do alongside so many incredibly talented individuals, and we certainly wouldn’t be where we are today without you.
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In His Own Words. Masses Director, Matt Amato, on his vivid new music video for Wild Nothing:
“This video combines a lot of personal loves: music, books, nature and friendship. I loved Wild Nothing the moment I heard their first record Gemini and I jumped at the opportunity to make a video for the new record, Nocturne. My instincts told me to send Michelle Williams the three tracks they were considering for a video and she chose, Paradise.
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Director Chris Coats’s short film/music video for ESP‘s song “627” is nothing short of extraordinary. With imagery abundant in life and color, the passion in this project is obvious from the get go.
It starts out starkly enough – a single crystal set in a cold, bare room. But when the music begins, the magic kicks in, and it’s pretty clear this is no ordinary crystal.
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“Nightmare inducing” does not even begin to describe Elliott Sellers’s music video for Australian duo Knife Party. “Centipede,” which has more in common with a short film than your average music video, brings creepy crawly to another level. Drawing inspiration from the 90′s horror flick “Naked Lunch,” Centipede tells the story of an exterminator as he attempts to fight off hordes of deadly critters.
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The Harinezumi camera (by PowerShovel) has been director Matt Amato’s passport to travel the world. In his latest video, Matt takes us to Scotland to spend some time with Withered Hand. No Cigarettes the video presents a vibrant contrast to the track’s more serious tone. We go along with singer/songwriter Dan Willson as he walks the streets of Edinburgh, rehearses with his band, plays shows at local venues and hangs out with his family.
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With his latest work for the breaking South African artist, 
St. Lucia, Elliott Sellers wanted to craft a simple love story that wasn’t meant to be about anyone or anything in particular, but rather just the notion of two beings coming together. For the dreamy track entitled “Before The Dive,” Elliott casts an amazing portrait of the heightened emotion that comes along with the courtship of a newfound romance and the utter explosion of a first kiss.
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The Masses announces new artist Galen Pehrson, whose 
latest animated short is featured in Moca’s new REBEL exhibition, curated by James Franco, and opening this Saturday night in the JF Chen space. Pehrson’s El Gato is a collection of hand-drawn, animated vignettes, blooming from the erotic and dark undertones in Ray’s Rebel Without a Cause, and voiced by James Franco, Jena Malone, and Devendra Banhart.
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In his follow-up to Book of James, director Matt Amato takes us on a journey to the nefarious border town of Juarez. In contrast to the hard-hitting percussive nature of ‘James’, Matt takes us on an epic head trip capturing the expansive, dreamy feel of the song.
On this journey, Matt, Jack Richardson, Grant Leuchtner and singer/songwriter Billy McCarthy took to the road as they ventured to the border town. Interstate 10 set the stage for a cast of characters who the team would eventually meet at truck stops, diners and dive-bars.
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